I studied industrial and product design before I ever opened Figma — and that instinct for how something gets used in the real world followed me into fintech, where I've spent over six years turning fragmented banking systems into products that feel simple to use, however tangled they are underneath.
The work is never solo. I partner closely with developers, other designers, QA, and business analysts — and a good part of my job is keeping that cross-functional team aligned on one clear direction.
Currently designing for fintech and insurance clients — Deniz Bank, İş Bankası (İşCep), and MetLife — uncovering the needs underneath a feature request and turning them into digital experiences that scale across millions of users.
Led an entrepreneurial shift in wholesale eyewear e-commerce, blending physical retail habits with a digital ordering experience built around how the trade actually buys.
Spearheaded research for Soccket and its follow-on products — energy-generating play equipment for communities without reliable power — boosting user engagement by 20%. Managed design and validation across 100 prototypes to rigorous durability standards.
Figma · Sketch · Adobe XD · Maze · Jira
English (fluent) · Turkish (native) · Italian (intermediate)